Take Action For The Best Customer Journey. Any website that has acquired a single customer is on some sort of customer journey. Perhaps this customer journey was not consciously created, but it does exist nonetheless.

The people who frequent your website were once complete strangers to your business. They did not know what products you sell, what services you provide, or what your brand stands for. 

First Step To A Successful Customer Journey

To turn a potential customers into a raving fan, you must first create product awareness. The following digital marketing strategies will help you attract more visitors to your website:

• Advertising: Advertising, both online and offline, is a reliable and effective method of raising awareness.
• Social media marketing: Millions of people access social media sites such as Facebook, Twitter, and LinkedIn every day. Social media marketing is an inexpensive method of raising awareness.
• Search Engine marketing: Billions of web searches on sites such as Google and Bing are processed every day. Basic search engine marketing techniques will direct traffic to your website.

Driving Engagement Is The Second Step To A Successful Customer Journey

Your website should focus on capturing a potential customers attention and engaging him or her. That engagement almost always takes the form of valuable content. You can use content marketing to capture the attention of prospects.

Most engagement occurs in the form of free, valuable content offered through Blog posts, Podcasts, or online videos.

Having good content is the foundation for SEO, social media, email marketing, and paid traffic campaigns. Without good content, Google cannot discover your website, Facebook Fans cannot share, and newsletters cannot notify subscribers. Content is what gets your customers excited about your product or service.

Building Subscribers Is A Great Third Step To A Successful Customer Journey

Businesses that are website savvy acquire subscribers by establishing social media connections on Facebook, Twitter, Instagram and LinkedIn. They also do so by attracting podcast subscribers on services like iTunes and Stitcher and registering for webinars.

The Fourth Step Is Vital: Increasing Your Conversions

Step four is to increase the level of connection between your company and potential customers. Steps one through three have been passive, and step four is profitability. The focus of a successful website is to win fans- and make a profit.

Numerous factors influence the average rate, such as your niche, target device, etc. The average conversion rate is between 1 percent and 3 percent only. As a result, a significant portion of your visitors will never convert to a sale. That’s because not everyone on your site intends to buy.

The number might sound low, but it’s pretty good. Let’s say you have 100,000 visitors, and your conversion rate is 3%. That means 3,000 of them are shopping on your site.

Your aim should be to increase both – your conversion rate and the number of unique visitors. However, keep your expectations low.

Moving Into Step Five Building A Smooth Customer Journey With Pictures

Certainly, a website picture is worth a thousand words, but Google is not fueled by images. The power of a picture lies in its ability to embody a lot in a single image. It also breaks up blocks of text in a piece of content by breaking them up, making it less boring to read or intimidating.

You should use your images to guide your clients through a seamless customer journey that will bring them excited about what you’re offering.

Summary

Your customers will not give you a second chance to make a first impression. Your small business website should not just draw attention. The purpose of a business website is to attract and engage your visitors, as well as communicate a precise message of your brand and raise awareness about its product or service.

At endesign Digital Marketing understand every website project presents its own goals, audience, and opportunities. Therefore, our approach begins with a time-tested process that discovers and addresses the unexpected.