8 Website Design Mistakes

Website Design Mistake

8 Website Design Mistakes You Should Avoid 

8 Website Design Mistakes You Should Avoid will help draw significant traffic. Designing a website without the consumer in mind can cost you in the long run. If you don’t take pride in your online business, chances are you can miss out on tremendous opportunities.

Keep in mind; your website directly reflects you and your business. The appearance of your site is an essential factor in determining your potential success rate. 

In short, if your site doesn’t look professional or pleasing to the eyes at first glance, the majority of people will assume your products and services are at a low standard. Thus we put together 8 website design mistakes you should avoid.

Website Design Mistake #1

Design Overboard

8 Website Design Mistakes

At the other end of the scale, you could fall into the trap of going overboard with the design and over complicate things by incorporating high costing flashy graphics. 

Overcompensating may end up with a great looking and highly aesthetic website, but the danger is that your site may prove unreliable and may take too long to load.

According to two recent surveys, conducted by Forrester Research and Gartner Group, “eCommerce sites are losing $1.1 to $1.3 billion in revenue each year due to customers’ click-away caused by slow loading sites. 

If a page takes too long to load, your potential customer will not wait.” There is nothing worse for a customer than trying to visit a slow loading site. Most consumers will close the browser window in complete frustration. 

Website Design Mistake #2

Lack of Content

8 Website Design Mistake

The other primary consideration (if not the most important) when designing a website is your content. When someone is searching for something in particular and visit your website, the visitor is there for a reason. Your site has something they want, Whether this is your product, service, or information. 

If they cannot obtain what they’re looking for, they move on to the next site. To get your visitors to stay and look around your website, you must give them a reason. Providing them with quality content will achieve this goal.

There have been countless other lists and articles on the subject of website designing mistakes. Still, we have compiled our list, from a designer’s perspective, of some pitfalls to look out for when considering designing a website or purchasing a template. 

Website Design Mistake #3

Incorrect Anchor Text 

8 Website Design Mistake

A prime mistake small businesses make when design their website is putting their business name into the Anchor Text. Anchor text is a hyperlinked text used in HTML. It’s a clickable text regarding another document on the web.

Unless your website contains your keywords, this is a waste of a perfectly good link. Remember that Google puts considerable importance on those Anchor texts, and they should always use your keywords.

Secondly, inserting every single keyword into an anchor text and give it to everyone. There are two mistakes with this technique. 1.) Google assigns weight to each word in the anchor text, so if there are many filler words (common in long sentences), they will “dilute” your target words.

Make sure you include proper META tags in the HTML of each page of your web site. META tags are HTML codes that enable the search engines to determine what keywords are relevant to a specific website. 

Website Design Mistakes

About 80 percent of all web site traffic originates from the eight major search engines. It would be a good idea to make sure you’ve done your homework and fully understand how to optimize your web pages before designing your site. Doing your research will save you many headaches in the long run. For further information on META tags, read the tutorial entitled “Building Your Site.”

Website Design Mistake #4

Busy Background and Color

A significant website design mistake! Be cautious when selecting your background and text colors. Busy backgrounds make text difficult to read and draw the attention away from the message. 

Always be consistent with your background theme on each page of your site. Ensure your site is uniform throughout the entire website. Keep in mind, colors affect your mood and will affect your visitors as well. 

Bright colors such as yellow and orange will cause you to become more cheerful or happy. In contrast, colors such as blue and purple, have a calming effect—dark colors, such as brown and black, great for photography, carwash, or mystical websites. A good rule of thumb would be to use colors based upon the type of effect you’re trying to achieve.

Your main page should specifically let your visitors know what you’re offering. How many times have you visited a site and never figured out exactly what they were selling? 

Website design mistakes

For example, Suppose your potential customer can’t find your product or service. In that case, they definitely won’t waste much time looking for it. They’ll go on to the next site and probably never return. 

Most often, they’re visiting your site for a specific purpose. Whether it is information, a product, or a service, be clear on the offering.

Website Design Mistake #5

Poor Navigation

Website Design Mistake

Try to keep the number of clicks required to get from your main page to any other page on your site down to four. Keep in mind; your visitors may enter your site from pages other than your main. 

Design an easily navigate website. Place your navigation links together at the top, bottom left, or right side of the page. Use tables to align your links neatly. Likewise, if you plan on using graphic buttons to navigate your site, keep in mind that it will take that much longer for your page to load with each graphic you add to your page.

However, if you only have a handful of navigational links, using graphic buttons will be fine. If you have over six links, it would be wise to use text links to keep your load time simple.

Website Design Mistake #6

Frames, frames, and more frames

Website design mistakes

 Use frames them sparingly. Frames, if not correctly used, can make your site look unprofessional. Avoid making your visitors have to scroll from side to side to view your content, which can be very irritating and cause your visitors to leave. Wishlist if you must use frames, offer your visitors a choice. Frames verses No Frames.

Try to keep the number of clicks required to get from your main page to any other page on your site down to four. Keep in mind; your visitors may enter your site from pages other than your main. 

Website Design Mistake #7

Lack of Free Offerings

Website Freebies

An excellent free offering that works well is ebooks. Design a quality ebook to give to your visitors. It’s not as difficult as it sounds. If you can create a web page, you can create an ebook. 

Ensure your ebook compliment your website. If your desire is sales, share some of your knowledge and experience by designing an ebook to provide a complete sales training guide. If your passion is a home-based business, you could write an ebook about starting your own home-based business. If you’re writing about your real love, you shouldn’t have any trouble coming up with a grand narrative. 

Website Design Mistake #8

Lack of Inbound Linking

Website Design Mistakes

Is Inbound Linking Safe? The answer is simple Yes – inbound linking cannot hurt your search ranking. How is this known for sure? Well, for one, if inbound were to break your rank, your competitors would continually link to your site from link farms. 

Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking.

On the other hand, Google will penalize for illegitimate external linking. We advise that you not link to any website or group of sites involved in shady or unethical search practices. Doing so could result in being blacklisted by Google, ultimately ruining your SEO strategy, a dangerous website design mistake.

Avoid this situation at all costs and ensure that all external links point to trusted and reliable sources.

Well-Designed websites Are The Most Effective 

Well Design Webistes

Remember that the simple, straightforward, informative, and well-designed sites are the most successful. If you are a current e-business and your sales aren’t what you had hoped, consider the above and take some time to look openly and honestly at your site. 

Spending money on improving your website is a much better investment than throwing it away on marketing a site that isn’t up to par.

If you are looking for a template or a custom designed website, be aware of the above. Prepare questions to ask your chosen designer to ensure that your hard-earned money doesn’t go to waste on an inferior design that contains any of the above. 

Asking questions won’t cost you a penny, and in doing so could save you much money over the long term. Getting your website right first time is vital in terms of saving money and time. The earlier your website is up and running correctly, the quicker you will reap the rewards of a successful e-business. Hopefully the above 8 website design mistake tips will guide you into building an effective traffic driving design.

Rule of thumb: Always have useful navigational links on every page and place your company logo on each page. 

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I am a Digital Marketing Consultant/CEO of enDesign Digital Marketing Agency. Based in Atlanta, GA, I'm all about Local Online Domination through effective local search engine optimization. A distinguished graduate of Keller Graduate School of Management with a Master’s degree in Information Technology (MIT), Project Management (MPM) promptly began my promising career as a leading Front-end Website designer. Within ten advancing years, I started my own company initially named enDesign Studios, currently known as enDesign Digital Marketing Agency.

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We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

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