Building an online brand
How To Design a Beautiful New Online Store

You are very smart to open an online store – being your own boss is challenging and gratifying, as is seeing the direct results of your hard work. Our commitment to helping you succeed in your venture has led us to provide you with step-by-step instructions on how to build an online store and some ideas for marketing it.

WordPress eCommerce Website

Online Store Creation Made Easy

In order to start building your online store and add products, you will need a website. We recommend the self-hosted WordPress platform. WordPress is a flexible and affordable option that is easy to adapt to any small business needs. It has the power to handle an entire e-commerce site and is flexible enough to handle a complete e-commerce site.

Find The Right Hosting For Your Online Store

Hosting and domain names are essential for getting your online store up and running. Services such as Bluehost, Hostinger, NameCheap offer affordable shared hosting plans that are ideal for new online store websites.

Online Hosting Companies

Secure Your Online Store With An SSL Certificate

Before creating your online store, you must purchase a SSL certificate. A SSL certificate, also known as Secure Socket Layers, enables you to establish a secure connection between your website and your customer’s browser, which will be reflected in your URL.

Before creating your online store, you must purchase a SSL certificate.

Choosing Your Online Store Design

Once you have your domain and WordPress installation complete, you can alter the aesthetics of your website using the wide variety of themes available within WordPress.

Choosing Your Online Store Design

Most themes include a drag and drop page builder, an advanced template builder, and premium sliders that allow you to customize your eCommerce site looks in addition to changing the aesthetics.

What You Need To Know About Building An Online Store

After you have your website up and running, it is highly recommended that you use the free, popular and extremely powerful WooCommerce e-Commerce plugin to set up your online store.

What You Need To Know About Building An Online Store

As a premium add-on, WooCommerce offers a wide variety of options that can be added to your online store to increase functionality.

How To Install And Set Up WooCommerce

Installing WooCommerce is easy since it can be accessed directly from your WordPress dashboard.

How To Install And Set Up WooCommerce

To install the WooCommerce plugin, log into your WordPress dashboard and click the Plugins option. The Add New option should appear as soon as you type in “WooCommerce.”

How To Install And Set Up WooCommerce

When you activate WooCommerce for the first time, you’ll see the WooCommerce Setup Wizard screen, which guides you through setting up and configuring your site with WooCommerce.

WooCommerce Setup Wizard screen

You can create your WooCommerce online store immediately by filling out the first form, clicking on Let’s go, and completing the other parts of the form. If you choose Not right now, you can setup your store later.

After you have completed the five-step wizard, you can add products! However, you will first need to create categories for your products. There should be a name, a slug for your URL (or leave this empty and WooCommerce will use the category name), a parent category (used for child categories such as pillows and blankets), a description, and a display type.

Adding Product Tags

After adding your categories, you can now add tags. Adding tags is a similar process and isn’t necessary, but can be extremely useful for customers. Tags can be useful for grouping like items that don’t belong in the same category.

Product Additions To Your Online Store

You’ve installed WooCommerce and now you want to add a new product.

create categories for your products so they can be organized.

Add new products by selecting “Product” from the menu, and then clicking Add New. WooCommerce lets you easily add products with lots of information and images to appeal to customers (and search engines).

WooCommerce lets you easily add products

An example of a product page is shown above. As you can see, it has been numbered to help you understand how it should be filled out.

  1. Product Title: The product title usually appears above or below the product image in most themes
How to add a Product Title

2. The main content and a brief description of the product has two parts of content: the main product description and the product short description (marked ‘3’).

Adding WooCommerce Product Data

4. Adding Product Data: On the main image above, you can find a section ‘4’ called ‘Product Data’ where you can add all the important information about your product, including price, stock, SKUs, etc.

Adding WooCommerce Product Data

With the Simple Product setting, you’ll see an option to add a SKU (normally for your own records) and a price for the actual product data.

5. Product Categories: When you run a clothing store, you might have categories like ‘Shirts’, ‘Trousers’, ‘Coats’, etc. You might also group your products into categories such as ‘Jerseys’.

Product Categories example

7. Product Image: You can either upload an image or choose one from the library when you click on the ‘Set product image’ link. This will lead you to the media manager on WordPress.

Product image example

Most themes usually display product images above or next to the product title, price, and short description.

8. Product Gallery: You can upload multiple images to a single product using the WooCommerce product gallery. The gallery can be used to display your product from different perspectives or settings.

product gallery example

You can upload multiple pictures at one time by clicking the ‘Add product gallery images’ link. You can also select multiple images at the same time.

9. Publish a new WooCommerce product: Once you’ve entered all your product data, it’s time to publish

How to publish your product on WooCommerce

The process will be easier once you’ve figured out WooCommerce. Once you’ve added your products, you can use your WordPress theme options to design a stylish shop page. For further information the new WooCommerce Store Owner Guide can assist you in setting up and configuring WooCommerce.

Tips for a successful Facebook marketing strategy

Tips for a successful Facebook Marketing Strategy. For your business to grow successfully on social media, you need a solid and consistent social media marketing strategy. Such as, ideas that boost brand awareness, attract loyal customers, and help you reach business goals, like increasing website traffic. 

Tips for a successful Facebook Marketing Strategy

Almost one billion people use Facebook, making it the most visited social network in the world. As the king of social networks, you can almost guarantee your target audience will be on Facebook.

Creating a Facebook Business Page

In order to build a strong brand presence on Facebook, take some time to lay solid foundations to make sure your brand is prepared to attract fans.

Creating a Facebook Business Page

Unlike personal Timelines, Facebook Pages allow brands to utilize tools such as analytics, interactive tabs for hosting business-related information, and advertising tools. Pages don’t require separate Facebook accounts and don’t require separate login information from Timelines.

In the event you are using a personal Timeline for business purposes, Facebook has the ability to shut down your account without notice. To help you remedy this error, Facebook provides a tool that turns your personal Timeline into a business one. https://www.facebook.com/pages/create.php?migrate.

Make sure your Facebook Page Name is Short and Accurate the First Time!

You may want to consider making your Facebook Page name as short as possible, as this will make it easier to create Facebook ads. The Page name may be changed if you are not happy with it; Click on the tab to the left and scroll down to “Edit Page Info. Changing the name of your Page does not affect its username or web address.

Facebook Page Name

Conduct a Facebook Content Audit to Help Guide Your Strategy

A Facebook content audit is a great way to determine what type of content will resonate with your Facebook audience and help you determine what to post. Think about your Facebook target audience’s needs, desires, and interests on social media. What questions can you answer, what content they prefer (text, photo, graphics, video)?

Conduct a Facebook Content Audit to Help Guide Your Strategy

Discover who your competitors are (a simple web search will reveal this information), then take a peek at their websites and social media profiles. Use the information you gather to mirror successful types of content in your own social media strategies. You can also identify how much of the content appears to be original and how it is shared from other sources.

Creating a Facebook Social Media Content Calendar Will Help You Plan Ahead

A Facebook calendar will offer you the ability to plan your activity weeks – or even months – in advance. You can utilize seasonal themes in your posts and avoid posting subpar content just because you have to put something out there. Continually examining your social content calendar offers you a way to step back from day-to-day posting and re-affirm your broader strategy.

Social Media Calendar Template for Small Business

This social media calendar template for small is totally FREE!!

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Engage Your Facebook Audience by Humanizing Your Brand

People use social media in order to connect with one another, so in all of your communication, be transparent, open, and authentic; show them the real you and the people behind your business’ logo. Instead of manipulating potential customers into buying your product or service, showcase who you truly are and the values that make you and your brand unique.

Humanizing Your Brand

It does not matter if you are selling more of a digital product, such as digital marketing or financial services, you should still try to include human faces and people in some of your images, whether they are of you, your customers, or employees.

Rather than Over-Promote, Build Facebook Relationships and Offer Value

Users of social media use them to stay in touch with family and friends, as well as to entertain themselves. They don’t use them to get hard sales pitches from companies; they use them to interact with others. Even those who “like” or “follow” brands on social media do so ad hoc (consider the number of people you follow) and most won’t care to see every single post you make.

Rather than Over-Promote, Build Facebook Relationships and Offer Value

Therefore, it is your role to convince people that having your business would be a big part of their daily lives, and to continue working to earn your place in the market – don’t treat it as a right, but as a privilege.

Publish High-Quality Facebook Content Regularly

You must not just launch a Facebook presence, post for a few weeks, and then let it die! For most social media networks, one, two, or three updates per day is a good target, but at a minimum you should post every few days.

Publish High-Quality Facebook Content Regularly

A Facebook user’s News Feed includes approximately 1,500 different posts – generated by Facebook’s sophisticated algorithm – which can be displayed at any one time, including updates from friends, Pages, groups, and events.

What Types of Facebook Posts Get the Most Engagement?

There is a great debate among social media marketers regarding the best type of post for reaching fans and encouraging them to interact. The truth is that no one knows for certain – social networks are forever tweaking their algorithms.

Get the Most Engagement?

I encourage you to refrain from following Facebook trends, fads, or other “no-guarantee” tricks that guarantee high levels of engagement! Instead, use them as a guide but always strive to create awesome, valuable content.

In Conclusion

Rather than focusing on how many people you can reach on Facebook. Make sure you create loyal, passionate fans and meaningful relationships

Return on social media investment differs from traditional marketing in many ways – in many circumstances, you may not want to focus solely on monetary return within a given period. Consider metrics like brand awareness, word-of-mouth promotion, and website traffic resulting from social media campaigns