Relationship Internet Marketing is a strategy designed to foster customer loyalty and communication for long-term engagement—a tool designed to develop strong connections with customers with information directly suited to their needs and interests. Focusing on customer retention and satisfaction could enhance your relationships with existing customers to increase loyalty.
Scarcity in internet marketing means using the fear of shortage to sell more. It’s a relatively simple psychological premise. For example: “We don’t have many widgets left, I’m afraid, you’ll have to buy it now if you don’t want to ruin your child’s Christmas” is the simplest and most extreme example. Decrease marketing aims to entice online customers to purchase out of fear the product may not be available in the future.
Undercover internet marketing approaches involve introducing a product to consumers in a way that does not seem like advertising. It is a online strategy within the broader stealth marketing technique. Where agents pose as regular people and show products to others who are unaware of the internet marketing push.
Within the first two – cause and relationship marketing — are what I consider “positive” marketing techniques that focus on others’ benefits. The second two – scarcity and undercover marketing – are more unconventional and potentially controversial techniques.
In conclusion, Internet marketing is the most inexpensive way to reach your target audience. Therefore, dig in, plot your path, get creative, build relationships, and enjoy internet marketing today.
I am a Digital Marketing Consultant/CEO of enDesign Digital Marketing Agency. Based in Atlanta, GA, I'm all about Local Online Domination through effective local search engine optimization. A distinguished graduate of Keller Graduate School of Management with a Master’s degree in Information Technology (MIT), Project Management (MPM) promptly began my promising career as a leading Front-end Website designer. Within ten advancing years, I started my own company initially named enDesign Studios, currently known as enDesign Digital Marketing Agency.
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