Link Building: Google Now Drops All Reciprocal links. Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. Reciprocal links scheme includes any behavior that manipulates links to your site or outgoing links from your site.
Reciprocal Linking Concept
The concept of reciprocal linking defies Google’s original intention with the algorithm. Quality content should attract links. The exchange of links is nothing more than a mutual agreement to unjustifiably promote others’ content with the end goal of promoting your own.
Google now discounts all reciprocal links
Please be mindful, Creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural link building, can be considered a violation of Google guidelines. If found in violation, you will be penalized!
Some even claim that Google can now identify three-way link building as schemes (i.e., website A links to website B, who links to website C, who links back to A). Whether this is true or not is hard to say. One thing is for sure, though: inbound link building strategies should NOT be centered around reciprocal link building. This manufactured form of link building creation is not well-received and is ultimately a waste of time. Instead, focus on creating unique, high-quality content in a given niche. The links will ensue.
Link Building: Off-Page SEO
According to Google, the best way to get other sites to create high-quality, relevant links is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Link building are usually editorial votes given by choice. Building a solid Off-Page SEO campaign will provide greater chances for someone else to find that content valuable to their readers and link to it.
What Is Off-Page SEO?
Off-page SEO includes activities done off of a website to increase your website search engine rankings. Off-page SEO actions include link building, encouraging branded searches, increasing engagement, and sharing social media.
Building Links The Correct Way
Link building is the bread and butter of off-page SEO—your site’s ranking based on the quality of websites that link back to it. Authoritative Link building remains one of Google and other search engines’ most essential ranking factors.Search engines discover new content through organic link building – and it’s also, in part, how they judge the quality of that content.
Valuable link building are like votes; they are testimonials to how useful the content is. With Off-Page SEO, Google sees a healthy link profile as a good sign. On the other hand, over time, Google has improved its ability to detect unnatural linking patterns.
For links to help your Off-Page SEO, those links should be
Off-Page SEO Encourage Backlinks
A good Off-page SEO strategy shows search crawlers that your website is essential and valuable. Search engines see your page as a good search result because the brand and website are authoritative and popular.
Domain authority is your search engine ranking on a scale of 1 – 100. The higher the score, the more authoritative and valuable search engines view your site. Likewise, other websites point to high Domain Authority too. So as your Domain Authority increases, you’ll have a better chance at securing organic backlinks.
Off-page SEO is all about your online presence via securing and earning more backlinks/placements/mentions of your business on external sites.
Link Building: Social Media and Off-Page SEO
Social media and link building independently from a business aspect. Although this is a fairly common method, integrating these two areas should be necessary for small businesses. Otherwise, you may put yourself at risk of missing out on significant opportunities – especially when it comes to using social media for link building.
One of the most comfortable and most effective strategies to win more social media backlinks is to connect with other websites in your niche.
Other brands and bloggers love it when you interact with them via social media. This engagement can open the door for social media link building opportunities such as guest posts, content mentions, and exchanges.
Wrapping it Up
As you can see, you have much less control over your off-page SEO factors. That’s why it’s so important to focus first on your on-page SEO. Once your website is set up correctly, concentrate your efforts on encouraging other websites to link to your website and promote social media users to share your web pages with their audiences.