Local SEO Turning Neighbors into Buyers! The Covid-19 has changed the way the world does business. Today, many local small businesses are finding it hard to keep their heads above water.
Due to all the pandemic mandates and restrictions, consumers’ priorities change. As a result, some businesses will profit while others will falter. Therefore, as a local business, it is essential to keep your ear to the ground. Discover new ways to meet your customers want and need.
Even if businesses are reopening, odds are consumers will be cautious. Meanwhile, e-commerce is soaring. For many companies, now is the time to focus on preparing for online storefronts.
No one knows when life, as we knew, will go back to normal, if ever. Hence, a solid Local SEO campaign is the primary key to fulfilling your customers’ demands.
What is local SEO?
“Local SEO is a search engine optimization (SEO) strategy to enhance visibility within local search results. Small companies that have a physical location or serve a geographic area can profit from a local SEO campaign.”
Before we dive into Local SEO, let’s take a quick look at how Google works first. Google studies hundreds of factors, both your Google profile and business website. The Google analyze determine if your content is relevant to display as a search result.
Google next forms a “digital footprint” of your profile and website and combines them for search engine return results. Your ‘digital footprint’ defines whether you’re a top result to an inquiry that a user types into Google.
How does local SEO work?
Local SEO is vital to smaller businesses that operate on a regional, as opposed to a global level. While Global SEO focuses more on ranking in searches worldwide, local SEO surfaces on Search Engine Rank Pages (SERP) in a precise location. Local SEO strategies focus on marketing your brand, products, and services to local leads and customers.
How Does Google Local Pack Work with Local SEO?
How does Google Pack affect local searches? “Google Local Pack is a group of three local business listings that appears in response to search queries for products or services. The Local Pack also includes a map of the relevant area and a link to “More Places,” which opens up the Google Local Finder (the complete list of local businesses).”
For instance, if you search for “Italian restaurants in Manhattan,” you’ll receive the following Google 3-Pack:
Local SEO is vital to your online success as a small business. Why? Because Google performs and analyzes a search query through trillions of searches to deliver results within your immediate area. Therefore when creating your Google My Business account, make sure you have a proper address in a region/city.
Likewise, build local landing pages for each of your locations- especially if you’re a multiple location business. Include your business credentials such as: business name, address and phone. Also, Optimize your title tags, meta descriptions, and follow SEO best practice.
Local SEO Vs. SEO
Local SEO is a sub-discipline of SEO. While SEO focuses on getting higher rankings for your website’s pages for searches without a local component. Local SEO aims for higher rankings in specific areas, such as towns or regions. Your local audience often performs these searches.
Why Optimize Website for Local Searches?
Optimizing your local business website is about making sure people can find you online and offline. Suppose you are not getting visitors in your building due to pandemic restriction. Fortunately with Local SEO you’re still able to target those consumers in the same geographical online.
Therefore it is critical to build a local landing page for each of your locations. Especially if you’re a multiple location business. Keep in mind, as you develop your landing pages, include your business name and details. Such as, address and phone. In addition, optimize each title tags, meta descriptions, and follow SEO best practice.
Local Link Building
In the past, link building process was to connect to as many domains as possible. As well as, have those links target back to the websites.
However, that way of thinking is not relevant for a local business. Local links are done for your local enterprise to build content relevance for a website towards its locality. Great sites naturally attract many links, and content-poor sites will have difficulty attracting any links.
Local Content Marketing
Google knows from your profile and product content whether a searcher is looking for a local “solution” for a problem. These search queries are particularly interesting for small businesses, as they primarily provide services or products for a local audience. If you want to rank for these local searches, a local SEO strategy is content marketing.
A great Content Marketing strategy builds local communities, inspires engagement, and increases rankings. Likewise, creating and sharing high-quality, problem-solving relevant information can draw your target audience to your business site.
Think about it, with the amount of data available on the internet, finding your business is like finding a needle in a haystack. Fortunately, Google ranking systems are designed to do just that! Google sorts through hundreds of billions of web pages within a fraction of a second. As a result, finds the most relevant outcomes! Display them in a way that helps your potential customer find you.
Local content marketing is meant to be consumed. Thus, it’s essential to know your target audiences and define it to their interests, problems, and generate relevant keywords to capture those potential local customers.
Local search is not a new concept; it has been around for years. However, due to the recent increase in mobile internet access, local mobile search has exploded. Mobile local SEO has become hugely significant for the success of small businesses offering local products or services.
Local ranking systems are made up of not one but a whole series of algorithms. Search algorithms look at many factors, including Keyword queries, relevance and usability of pages, sources’ expertise, and your location and settings. The weight applied to each element varies depending on your potential customer query.
Whether you run a small business or recently launched a start-up, we can help you get started. Our Local SEO experts have extensive experience in assisting clients in climbing Search Engine Rank Pages (SERPs) and earning a spot on the Google 3-Pack. Allow us to help your business rank higher within Google Local Search so that you can reap the benefits of high-quality traffic, high conversions, low customer attrition, and great sales. Local SEO Turning Tough Times to Good Times
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