How to Build Searchability with Relevant Keywords to reach local consumers. Your potential customer may express their search query as a question. Still, the vast majority of searches are performed by users simply entering keyword combinations – leaving the search engines to do the work of determining “purchase intent.”
Attract local viewers and turn them into customers by using keywords that lead searchers with transactional intent into your sales funnel.
Understanding the intent behind the keywords simplifies the entire Local SEO process.
Challenge: Building Searchability with Relevant Keywords
Keyword research is a critical marketing practice that, when thought of correctly, never really ends. While many people think of keyword relevancy as a technical aspect of search engine optimization (SEO), I would like to suggest that it’s so much more.
One of the most critical ingredients to building a robust local Keyword SEO strategy is developing a thorough understanding of your target market intent to buy. For example: how they use keywords to gather information about the services and products you provide. Once you understand how the average internet searcher utilizes keyword query-based search engines, you can more effectively reach and keep those users engaged.
A keyword is a word or, more often, words that people type into Google’s search bar. For example, “how to build a website.” If you write an article about “How to Build a website,” your writing will rank in the results of selected pages that Google displays.