A searcher may express their query as a question. Still, the vast majority of searches are performed by users simply entering word combinations – leaving the search engines to do the work of determining “intent.”
To attract viewers and turn them into customers is buying keywords that lead searchers with transactional intent into your sales funnel.
Understanding the intent behind the keywords you target simplifies the entire SEO process.
Determining Searcher Intent
As a small business owner, your main objective is to provide consumers with relevant results to their queries. Therefore, a crucial element to building a successful online marketing strategy is understanding your audience and how they think about, discuss, and search for your service, product, and brand.
One of the most critical elements to building an SEO strategy for a website is developing a thorough understanding of the psychology of your target audience and how they use words and concepts to obtain information about the services and products you provide. Once you understand how the average searcher—and, more specifically, your target market—utilizes query-based search engines, you can more effectively reach and keep those users engaged.
A keyword is a word or, more often, words that people type into Google’s search bar. For example, “how to build a website.” If you write an article about “How to Build a website,” your writing will rank in the results of selected pages that Google displays.