Off-page SEO is one of the most powerful SEO strategies for those seeking number one placement on Google. The fastest and most effective way to achieve this goal is by developing quality links to your website.
There are three primary types of links (and we'll break down each of them in more detail). They are directory links (or citations), manual links (these come from outreach) and natural links (links that you received that weren't a result of any outreach you conducted).
Before you can start conducting your outreach for your link building and off-page optimization, you'll first need to ensure that you have high quality content that is worthy of promoting, sharing, and will be valuable to the person you will be emailing.
With a solid outreach plan that combines link building with guest blogging, influencer marketing, and promoting social media, you can take your site to the next level.
Off Page SEO Challenge
Link building and keyword relevancy are the top two ranking factors for many search engines. Unfortunately, links and other off-page SEO factors are often the most neglected elements of an SEO strategy. They are ignored because it takes a little more time and energy than optimizing your on-page SEO. Off-page SEO can be the difference between having an okay piece of content that may be ranking for a keyword and having a significant amount of content that ranks for several different keywords.
When linking to other sites, it's essential to know they must have an equivalent or higher Google authority than your site. In addition, the linking site should include similar content to your web page.
Achieving top rankings for your website is based on a combination of on-page and off-page factors, including the quality of inbound links, link authority, and link text. Keeping this in mind when considering link structure allows you to make sure that any inbound link you receive provides SEO benefit.
Off Page SEO Take Away
Your success on Google is DIRECTLY correlated to how well you implement off-page optimization—the types of websites that link to you and how they are linking to you.