Building Brand Awareness and SEO is not an exact science. It becomes apparent when trying to combine both branding and SEO into a strategy.
The SEO Brand Awareness process can be finicky. On the one side, SEO deals with the placement of keywords and phrases. On the other hand, branding deals with company loyalty and culture.
Including both sides reduces the difference between both. But eliminating branding or SEO may not meet all strategic and marketing goals.
Once again, SEO is a series of guidelines rather than an exact science. Three Tips to Winning At Branding and Local SEO can satisfy both sides of the equation.
How to Win at Branding and SEO?
At the beginning of a small business Brand Marketing campaign, no one knows who you are. But perhaps a potential customer is searching for a product or service you offer. In other words, you want to target keywords and phrases that focus on your offering rather than your company.
A branded search refers to the queries users are searching for, including your brand’s name or variation. Users who research branded keywords already know about your brand and possibly intend to purchase from you.
As you build loyalty and credibility, brand awareness becomes more important. At this point, you may want to incorporate your brand messaging within your content to strengthen the relationship with customers and instill trust in your brand.
Build a Successful Local Strategy
Winning At Local SEO starts with optimizing Alt tags and filenames for your brand images, including the brand’s name and the name of your product or service. You can add such features as model, size, color, or gender to be more relevant.
Brand Awareness Link building should never be solely about search engine rankings. It would help if you built your links as though Google might disappear tomorrow.
In essence, you should focus on acquiring links that will bring qualified traffic. It’s essential to acquire links from relevant websites whose audience would find value in your product brand awareness.
Thanks to customer reviews brand awareness are more accessible than ever. The online reviews will satisfy Google’s hunger for knowledge about you as you build customer loyalty and brand awareness