How Can Facebook Pixel Help Your Small Business?

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What is Facebook Pixel? A remarketing advertising tool which targets members of your audience who have interact with your product or service.

What is Facebook Pixel?

With the help of the Pixel tool, your business gets a second chance to win over leads who already know who you are. They can be a former or current customer who has engaged with your Facebook or visited your site.

How does Facebook Pixel Works?

How Does Facebook Pixel Works?

When a potential customer visits your website and performs an action Pixel is triggered and reports the activity. For example, buying, requesting, or interacting with your product or service. Capturing these activities is known as events. Events track the actions within your website as a result of Facebook ads (paid) or organic reach (unpaid).

Facebook Pixels can appear confusing. However, the tool makes advertising on Facebook much more effective. Not only does it tell you precisely whom you’re advertising to, but it also gives you a better perception of how your Facebook ads are performing. All in all, you can use the Pixel tool to make you’re messaging powerful, driving a better return on your advertising dollars.

How to Get Started

First, you need to install your Facebook Pixel from your computer. Once your Facebook pixel is working, you can use it to bring back website visitors and find new potential customers.

Step 1

Create and name your pixel

Step 2

Choose the option to install manually.

Step 3

Copy the pixel code to your website

Step 4

Check pixel activity in Events Manager.

How to check if your Facebook Pixel is working

As people visit your website, your pixel should begin measuring activity. You can check that your pixel is working by visiting Events Manager sections of Ads Manager.

2 Ways to Use Your Facebook Pixel

Create a Custom Audience to reconnect with your previous website visitors who:

  • Added items to their cart
  • Looked at a specific product or page
  • Completed a purchase

Find new leads or customers

Create a Lookalike Audience to reach new people who resemble your best customers based on:

  • Similar Interests
  • Age and Location
  • And more


The Facebook Pixel is an excellent tool for small businesses. With the pixel, you can bring back website visitors or find new people who will likely make a purchase or become a lead!

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I am a Digital Marketing Consultant/CEO of enDesign Digital Marketing Agency. Based in Atlanta, GA, I'm all about Local Online Domination through effective local search engine optimization. A distinguished graduate of Keller Graduate School of Management with a Master’s degree in Information Technology (MIT), Project Management (MPM) promptly began my promising career as a leading Front-end Website designer. Within ten advancing years, I started my own company initially named enDesign Studios, currently known as enDesign Digital Marketing Agency.

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