What is Online Advertising? Online advertising provides many benefits that conventional channels do not offer. In conjunction with effective targeting and real-time conversion, measuring online ads allows for faster branding.
There are many different types of digital marketing, from Display Ads to SEO to PPC. Display ads, PPC, and Social Media ads are compelling; the most efficient online marketing is Organic Search Engine Marketing (SEO). Organic SEO is a digital marketing strategy made up of smaller sub-strategies. Keyword research and link building help your website rank at the top of organic, unpaid search engine results pages.
Below you will find several online advertising which helped our clients’ small businesses achieve maximum results.
Search Engine Marketing (SEM) refers to paid search marketing. When Small Businesses use Online Advertising in conjunction with SEM, they usually show up in Google search results quicker. Depending on your budget SEM is an effective way to grow your small business.
SEM enables your enterprise to gain visibility on search engines such as Google, Yahoo!, and Bing. When prepared right, it can assist you in reaching your target audience.
There is a unique difference between SEO and SEM online advertising. SEO allows small businesses (who don’t have a budget to pay Google for traffic and clicks) to earn a free spot in the search results. By way of having the most relevant content for a given keyword search.
If you’re seeking to rank high in search engine results (SERP), implementing relevant keywords within your online advertising campaign will generate more clicks from users. The more clicks you obtain, the more people will view your website, and the more they see your business site, the more opportunity they have to find a product or service that interests them.
Search algorithms are created to surface out relevant, authentic pages and provide users with a valuable search experience.
Therefore Optimizing your online advertising campaign with these factors in mind can help your pages rank high.
The most popular forms of online display advertising are banners, landing pages (LP’s), and popups. These ads can appear in several sizes, including banners. To start using display marketing, you have to work with a display ad network to reach customers.
With millions competing for potential buyers, it’s never been more important to digital marketing. Search engine marketing is one of the most effective ways to promote your products and grow your business.
Placing paid ads, promoted posts, or sponsored stories are a popular way to reach a broad demographic without spending a bundle. Facebook and Twitter are the most popular social media platforms to reach potential new customers. LinkedIn is a famous avenue for B2B sales.
Online Remarketing Advertising
Remarketing is a pervasive and widespread form of digital marketing. Ads are cookie-based designed for users who have visited their website, a specific web page, and have not taken a particular action. It’s an effective way to target people who have already shown some interest in your business or brand.
Retargeting cookie-based technology followers users around the internet to remarket him/her again. Statistics show that only 2% of web traffic converts on the first visit, which means 98% of users leave without converting right away.
Video advertising is growing in popularity. BI Intelligence reported that digital video would reach nearly $5 billion in ad revenue and with the highest average click-through rate, 1.84%, of any digital format (2016). And the stats don’t lie. Did you know 55% of consumers view videos in their entirety? With YouTube being the number one platform for videos, they have already implemented video ad strategies for their users. With targeting, analytics, and customization, companies are flocking to the video ad genre. HubSpot reports that 48% of marketers plan to add YouTube to their content strategy in the next year.
The Best Fit for Your Online Advertising Needs
If you’re ready to take ad spend to the next level, try one of these online advertising types: PPC, Display Ads, Remarketing, SEM, SEO, Social Media Marketing, or Video Ads. Each business has its niche, and finding the one(s) to fit can bring in the desired audience for growth.
I am a Digital Marketing Consultant/CEO of enDesign Digital Marketing Agency. Based in Atlanta, GA, I'm all about Local Online Domination through effective local search engine optimization. A distinguished graduate of Keller Graduate School of Management with a Master’s degree in Information Technology (MIT), Project Management (MPM) promptly began my promising career as a leading Front-end Website designer. Within ten advancing years, I started my own company initially named enDesign Studios, currently known as enDesign Digital Marketing Agency.
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.