To understand Search Engine Optimization, you first need to know how search engines work. Search engines use computer programs called web crawlers, spiders, or bots to crawl the web. When web crawlers find a new page, they add it to an index. Think of an index as an old-fashioned Rolodex.
Next, a person will search on Google, Yahoo, or Bing for a product or service. The search is known as a search query or, more simply, a question. The search engines use algorithms to determine which pages get pulled from the index and displayed in the search engine results.
An algorithm is nothing more than a process or set of rules to be followed when solving a problem. In SEO, the issues are the search queries, and the answers are the webpages in search engine results. The algorithms are the computer programs in between that pair the two.
The search engines’ goal is to provide the best possible web page for each search (also known as a search query or query). Notice how we say webpage, not the website. Search engines don’t display entire websites. Instead, they show individual webpages.
The algorithms that calculate search engine rank are complex, ever-evolving, and secret. That can make SEO feel overwhelming. Don’t let it. Google’s mission stays the same “To organize the world’s information and make it universally accessible and useful.” By applying a comprehensive SEO strategy, you ensure that your website’s pages help Google fulfill its mission today and tomorrow.
We aim to help your company achieve higher rankings, more significant revenues, and a constant stream of new customers by providing On-Page and Off-Page Search Engine Optimization services with results you can count on.